Understanding EPR (Extended Producer Responsibility) and Why It Matters for Your Business

Introduction

Extended Producer Responsibility (EPR) is no longer a buzzword—it’s a legal requirement and an environmental imperative. Whether you’re a manufacturer, importer, or brand owner, understanding and implementing EPR is crucial for regulatory compliance and corporate sustainability.

What Is EPR?

EPR is a policy approach under which producers are responsible for the collection and environmentally sound disposal of products they introduce to the market after their end of life. This applies to e-waste, plastic packaging, batteries, and tyres.

CPCB’s EPR Guidelines for E-Waste

Under the E-Waste (Management) Rules, 2022, the Central Pollution Control Board (CPCB) mandates:

EPR registration on the government portal

Annual collection and recycling targets

Proof of waste channelization to authorized recyclers

Quarterly and annual compliance reports

Failure to comply can result in penalties, license suspension, or business restrictions.

Who Needs to Comply with EPR?

Electronic brands and device manufacturers

Importers and online sellers

E-commerce platforms

FMCG companies with plastic packaging

Challenges Businesses Face

Navigating complex regulations

Managing widespread collections

Ensuring recycler authenticity

Generating audit-ready reports

How Recyclothon Helps You Stay EPR Compliant

We offer end-to-end EPR solutions, including:

Registration and documentation

Nationwide waste collection

Partnerships with authorized recyclers

Full regulatory reporting and dashboards

Ongoing advisory on EPR amendments

With Recyclothon, EPR compliance is simple, transparent, and effective.

Conclusion

Whether you’re just getting started or need to scale your EPR efforts, Recyclothon is your compliance partner. Don’t risk non-compliance—act today and lead with responsibility.

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