Understanding EPR and Why It Matters for Your Business

Introduction

Extended Producer Responsibility (EPR) is no longer a buzzword—it’s a legal requirement and an environmental imperative. Whether you’re a manufacturer, importer, or brand owner, understanding and implementing EPR is crucial for regulatory compliance and corporate sustainability.

What Is EPR?

EPR is a policy approach under which producers are responsible for the collection and environmentally sound disposal of products they introduce to the market after their end of life. This applies to e-waste, plastic packaging, batteries, and tyres.

CPCB’s EPR Guidelines for E-Waste

Under the E-Waste (Management) Rules, 2022, the Central Pollution Control Board (CPCB) mandates:

EPR registration on the government portal.

Annual collection and recycling targets.

Proof of waste channelization to authorized recyclers.

Quarterly and annual compliance reports.

Failure to comply can result in penalties, license suspension, or business restrictions.

Who Needs to Comply with EPR?

Electronic brands and device manufacturers.

Importers and online sellers.

E-commerce platforms.

FMCG companies with plastic packaging.

Challenges Businesses Face

Navigating complex regulations.

Managing widespread collections.

Ensuring recycler authenticity.

Generating audit-ready reports.

How Recyclothon Helps You Stay EPR Compliant

We offer end-to-end EPR solutions, including:

Registration and documentation.

Nationwide waste collection.

Partnerships with authorized recyclers.

Full regulatory reporting and dashboards.

Ongoing advisory on EPR amendments.

With Recyclothon, EPR compliance is simple, transparent, and effective.

Conclusion

Whether you’re just getting started or need to scale your EPR efforts, Recyclothon is your compliance partner. Don’t risk non-compliance—act today and lead with responsibility.

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